In short: DocHelp grows patient numbers for medical centres through Google Business Profile, websites, online booking, reception conversion and retention — measured in bookings, Melbourne and Australia-wide.
Marketing for medical centres that is measured in bookings, not clicks — run by operators who have filled their own appointment books. Google, website, online bookings, reception conversion, patient retention, and when the practice itself is the problem, a redesign.
Google Business Profile · Website · HotDoc · Retention · Redesign
A patient searches “GP near me”, finds a Google listing with no hours and three old reviews, clicks a website that doesn’t load on a phone, calls, and gets voicemail. The practice then pays an agency for Facebook ads. We see this every month.
Growth in a medical centre is operational. Be easy to find, easy to book, answer the phone, keep the patients you have, and offer the services your community needs. We fix those in that order, and we measure it in the appointment book.
Complete, accurate Google Business Profile; a fast mobile website; correct listings everywhere a patient might look.
Online booking that works, a reception team that answers and converts, and hours and services that match demand.
Recalls, reminders, care plans and health assessments done properly — the patients you already have are the cheapest growth there is.
Only when the first three are working do we spend on local advertising — and we measure it against bookings in Cubiko.
Sometimes no amount of marketing will fill a centre that patients quietly avoid. We look at the whole practice from the patient’s side and redesign what is losing them.
Name, signage, entrance, waiting room, phone greeting, reception script. What a new patient experiences in the first five minutes.
Doctors, services, hours, fees and bulk-billing policy — matched to what the local community actually needs and searches for.
From Google to confirmed appointment in as few steps as possible, online and by phone, with reminders that reduce no-shows.
Recalls, results, care plans and reviews — the systems that turn a first visit into a regular patient.
In our experience, in this order: be findable and bookable online (a complete Google Business Profile, a fast website, online booking through HotDoc or similar), convert the patients who already call (reception that answers, books and follows up), keep the ones you have (recalls, reminders, care plans, a clean waiting room and short waits), and only then spend on advertising. Most practices do the last one first and wonder why it doesn’t work.
Yes, within the Ahpra and National Law advertising rules — no testimonials about clinical care, no misleading claims, no inducements that breach the guidelines. We write practice marketing that stays inside those rules, and we tell you when something a marketing agency has suggested doesn’t.
Sometimes the problem isn’t marketing, it’s the practice. The name, the signage, the website, the waiting room, the phone greeting, the booking flow, the services offered and the hours all send a message to patients. We look at the whole practice from the patient’s side and redesign what is losing them — which is often cheaper than any advertising.
Yes — our in-house design team builds fast, simple practice websites that answer the questions patients actually have (hours, doctors, fees, bookings, parking) and connect to your online booking. We build them the way we built our own, and we set up the Google Business Profile and local search foundations underneath.
New patient numbers, bookings, appointment utilisation and doctor productivity out of Cubiko and your clinical software — not clicks or impressions. If the appointment book isn’t fuller, the campaign didn’t work.